Category Archives: Gen Y

ULI Report: Tech-Savvy Gen Y Still Flocks to Brick and Mortar Stores

Shoppers

Despite being far more tech-savvy than previous generations, Generation Y, the 80-million strong cohort of Americans between the ages of 18 and 35, has not forsaken shopping in stores for online purchasing – as long as retailers keep their offerings “fresh” and interesting, says a new ULI report. Read the report.

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