2015 Young Leader of the Year – Veronica Escobedo Gorson
Veronica Escobedo Gorson – Chief Marketing Officer, International Sales Group
ULI Southeast Florida/Caribbean was proud to name Veronica Escobedo Gorson, Chief Marketing Officer of International Sales Group as the 2015 Young Leader of the Year
As Chief Marketing Officer, Veronica Gorson is responsible for overseeing all of ISG World and RelatedISG International Realty’s marketing efforts. Her responsibilities include development and implementation of strategies and sales plans that deliver positive returns, creative management of every marketing piece that is released, including the design and production of print and digital collateral for ISG World, it’s general real estate division and ISG World’s development partners.
Veronica rose from an entry-level position to Chief Marketing Officer at ISG in less than ten years. Highlights of her successful projects include Related ISG International Realty’s rebranding, publishing the highly regarded The Miami Report, and launching the “Miami River District” neighborhood designation. Her work customizing real estate marketing plans has led to over a billion dollars in sales since 2005.
Veronica began her career with International Sales Group in 2005 as a marketing coordinator after graduating from Florida International University with an advertising major and marketing minor. Throughout her career with ISG, she has helped shape the South Florida real estate marketing world, implementing marketing strategies for some of the most successful development projects in recent history including Trump Ocean Club Panama, Trump International Golf Club and Residences Puerto Rico, MEI, Vizcayne, Echo Aventura, Echo Brickell, MUSE, W Residences Fort Lauderdale, and Reach and Rise Residences at Brickell City Centre. Veronica was also a key player in launching ISG’s Miami Report.