Jeff Perlman has enjoyed a long career in business, journalism, and community service. A native of New York, Jeff moved to South Florida in 1987. He spent more than a decade as an award-winning journalist specializing in municipal government, crime, business, and education. He founded his own publishing company that he later sold to the BRN Media Group, where he served as an executive vice president before selling that company.
Jeff then ran for a Delray Beach City Commission seat in 2000 and was elected with 81 percent of the vote. He was re-elected in 2001. In 2003, he ran for and was elected Mayor. He was re-elected in 2005 and termed out in 2007. During his tenure, Jeff co-chaired the Downtown Master Plan, an effort that helped create one of the best small downtowns in America. He also championed race relations, citizen engagement and education initiatives. He helped to pass a $25 million Parks Bond and spearheaded the rezoning of major corridors including Congress Avenue and the “four corners” of Delray (Military Trail and Atlantic Avenue). During his term, the city adopted a cultural plan, moved Atlantic High School, built significant workforce housing units, built a new library and invested more than $50 million in previously underserved neighborhoods. He was a finalist for Florida Mayor of the Year and co-founded the Florida League of Mayors.
After leaving office, Jeff served as COO of Celsius, an international beverage company that trades on NASDAQ and left to become Executive Vice President of CDS International Holdings, the largest single shareholder in Celsius.
At CDS, Jeff works on real estate and technology investments. He has served as CEO of Tabanero, a hot sauce company and recently founded the Carl Angus DeSantis Foundation, where he serves as a director. The foundation will invest in non-profits in the following areas: civic innovation, health and nutrition, leadership and entrepreneurship and faith-based initiatives primarily in South Florida. Jeff has also served on an array of boards including Delray Medical Center, Lynn University, Business Development Board of Palm Beach County, Tourist Development Council of Palm Beach County, Hyperponic, Greater Delray Beach Chamber of Commerce, Achievement Center for Children and Families, Greater Boca Raton Chamber, ULI Board for Southeast Florida, and Leadership Florida Council of Advisors. He is the author “Adventures in Local Politics” which was recently re-released by 3L Publishing. He is working on two other book projects.
He and his wife Diane have four children and reside in Delray Beach.